About

Based in San Francisco, Resolute Wine Bar is known for its polished atmosphere, its wide selection of California small-batch wines, and its friendly staff.

Despite this, COVID-19 has been especially hard on Resolute and many other bars, as their business model does not easily translate into a takeout or delivery model. Resolute turned to Flapjack to help improve customer monetization and satisfaction.

Process

Using Resolute's sales data, online reviews, and food costing, Flapjack ran multi-dimensional machine learning models to rank dishes and menu categories against each other based on profitability and popularity.

Flapjack's analysis concluded that Resolute should emphasize shared plates and wine flights over other options. Both are high-margin and well-liked categories that were challenging to find in the current menu.

Solution

Flapjack's experienced design team produced a visually stunning menu that emphasized Resolute's most profitable yet highest-rated dishes.

Using machine learning, behavioral economics, and hospitality research, the new menu subtly nudged customers towards more profitable dishes, leading to larger check sizes.