Larger Tickets Through Sushi and Sashimi Sets

SAGA Kitchen

About

Known for serving a variety of Asian-inspired cuisines, Saga Kitchen is Alameda’s only Pan-Asian food hall.

With four different concepts under one roof, customers can order everything from Slurp Shop ramen to Sachi Sushi sashimi to Yue Club dim sum. Always embracing new technology, Saga Kitchen turned to Flapjack for a new data-driven menu.

Process

 Using food costing, sales data, and eye-tracking studies, Flapjack ran multi-dimensional machine learning models to look for opportunities within Saga Kitchen’s menu. 

Flapjack's analysis concluded that Saga Kitchen should emphasize sushi sets and dim sum sets over other categories. These items were already popular and had higher margins compared to the rest of the menu. 

Solution

Flapjack's experienced design team produced a visually stunning menu that emphasized Saga Kitchen’s unique aesthetic.

Using machine learning, behavioral economics, and hospitality research, the new menu subtly nudged customers towards more profitable dishes, leading to larger check sizes.

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