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Increasing Sales Through an Intentional Layout

Client
Boston Market
Location
Philadelphia
Timeline
6 Weeks
“Recognizing the need for a fresh perspective, the company sought out Flapjack’s expertise in eye-catching menu design and menu management software.”

“Recognizing the need for a fresh perspective, the company sought out Flapjack’s expertise in eye-catching menu design and menu management software.”

QSR Magazine

Recently put under new ownership, Boston Market famed for its rotisserie chicken and homestyle cooking, hired Flapjack as part of a broader culinary reset. Using sales data, customer interviews, and food costing, Flapjack crafted seasonal Thanksgiving and Christmas menus as well as is currently working with management on part of a broader menu update.

Challenge
Define a unique menu brand
Solution
Building a menu with purpose
Result
Increased brand awareness and sales