Nestled in the vibrant Chicago culinary scene, Penny's Noodle Shop stands out as a haven for homemade Asian flavors. From fragrant bowls of ramen to savory stir-fry, Penny's creates a haven for noodle enthusiasts. 
Flapjack embraced the challenge of visually enhancing the dining experience, creating a menu that pays homage to the rich tapestry of Asian culinary traditions. The design team seamlessly blended contemporary aesthetics with nods to classic Asian artistry.
Define a unique menu language 
Building a menu with purpose
Brand awareness, customer loyalty & sales




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